YETI and the Professional Bull Riders Association: The Story of HD Page
Goals
Support the partnership between YETI and The Professional Bull Riders (PBR), elevate the YETI brand through short-form film, fulfill PBR media buy, don’t get kicked in the teeth
Solution
YETI approached Rabbit Foot to tell the story of brand ambassador and bull whisperer extraordinaire HD Page. In the bull riding community, HD’s passion and dedication to raising, caring for, and training championship bulls is legendary. So we stepped inside the arena to tell his tale — from bull rider to bull raiser—through one short film and four 60-second TV spots to air during the PBR World Finals.
During two intense days in Oklahoma, we produced and shot video content plus accompanying lifestyle photography from every possible point of view. (We’ve got the drone footage to prove it.) Then, back in the safety of our studio, we oversaw all editing and post-production.
